Last week in class, we spend close to the whole class period talking about promotions and how they affect consumers' everyday lifes, choices and financial situations. In class, we talked mainly about Facebook and how their marketing and promotional techniques are successful and targeted to each individual, based on their deomorgraphics, realtional status, location, network, etc.
Its all Marketing Information!
Yeah, information about you, how you live, what you wear, where you travel, what you eat and drink and where you like to do it, and, best of all, you also tell them who your friends are so they can combine that information into larger categories. Facebook knows you better and has much more interesting information about you than your Mom or Dad.
Think about it.
Remember all that profile information you've filled out with school and movies and TV shows and religion and sexual orientation and availability. And, all those pictures! Think about the marketing information in those pictures. You even name names in some of the photos. There you are with your friends at the Martin Stadium for the Cougar football game. What's everyone wearing, what are they drinking, what kind of haircuts and styles, any tattoos? Oh, and some wedding pictures. How many guests? Sitdown dinner or buffet? And think about all those silly What Famous Movie Character Are You Most Like or My Favorite Precious Stones or fill in the blank with a consumer preference questionnaire disguised as a game?
And, best of all, you tell them your network. Facebook can link you to your "friends" and see how similar and how different you are from each one. It can determine which ones you talk to the most and those you don't and then look at the pictures to see if something's going on - maybe you don't play with "friends" who are older than you or who went to high school with you, but then went to a different college.
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